Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. Content marketing is used by leading brands and is also developed by small businesses and one-person shops around the world. It works because it aligns with the modern buyer’s behavior, who prefers to research a product online and learn from content like blog posts, videos, and social media updates before making a purchase. Effective content marketing not only drives website traffic and promotes brand awareness but also builds trust with potential customers by offering them the information they need to make informed decisions.