Email Marketing involves sending targeted, commercial messages through email to a group of people. It's a direct form of marketing that can be used to cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more. It’s an effective way to stay connected with your audience while also promoting your business, resulting in increased sales and customer retention. Effective email marketing campaigns need to be strategically designed, targeted, personalized, and integrated with other marketing efforts to truly drive engagement and results.