Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It involves making specific changes to your website design and content that make your site more attractive to a search engine. SEO is often about making small modifications to parts of your website; when viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. The goal is to get your site to rank higher on the search results page to increase visibility, driving more genuine traffic and potential customers to your business. Effective SEO involves understanding how search engines work, what people search for, and why and how people search, encompassing both the technical and creative elements required to improve rankings, drive traffic, and increase awareness.