Social Media Marketing (SMM)

Social Media Marketing (SMM) is a form of digital marketing that involves creating and sharing content on social media networks in order to achieve marketing and branding goals. It includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising. SMM allows companies to interact with existing customers and reach new ones as they promote their culture, mission, or tone. Social media has become a crucial part of the consumer's online experience, and leveraging these platforms can help businesses increase website traffic, raise brand awareness, and enhance customer engagement in a direct and interactive manner. The key to successful SMM is content that captures the interest of the audience and encourages them to share it with their social networks, thus increasing visibility and traffic.